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PICKUP SHOCKER!
- Magazine Article
- 19AUTP01_01
Sector:
Language:
- English
Rivian founder and CEO R.J. Scaringe isn't claiming he's developed the formula for cold fusion, but it's possible he's cracked a code of similar import to the automotive world: the formula to make electric vehicles truly resonate with mainstream America.
It seems simple, really. Develop a fresh-looking and cleverly designed pickup truck-and make it electric.