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PICKUP SHOCKER!

  • Magazine Article
  • 19AUTP01_01
Published 2019-01-01by SAE International in United States
Sector:
Language:
  • English

With the R1T, Rivian emerges as the startup most likely to build the electric vehicle all of America will want to own.

Rivian founder and CEO R.J. Scaringe isn't claiming he's developed the formula for cold fusion, but it's possible he's cracked a code of similar import to the automotive world: the formula to make electric vehicles truly resonate with mainstream America.

It seems simple, really. Develop a fresh-looking and cleverly designed pickup truck-and make it electric.