TIME TO GET personal
- Magazine Feature Article
The race to let drivers personalize vehicles is gaining speed. A range of techniques and technologies are being deployed to let drivers do more to make vehicles as individualized as their consumer environment.
Design teams are pushing personalization well beyond simple tasks like moving seats and picking radio stations to match instructions in key fobs. Apps and other techniques that personalize rental and ride-sharing vehicles are emerging, as are technologies that alter settings even when multiple people share a key fob.