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Finding the Bentley solution without compromise

  • Magazine Feature Article
  • 12AEID0703_05
Published July 03, 2012 by SAE International in United States
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  • English

Engineering Director Rolf Frech reveals how technology sharing within the VW Group contributes to the company's luxury cars achieving greater efficiency.

“I don't like the word ‘compromise,’” said Bentley's Engineering Director, Rolf Frech. “If you go into a meeting and say that a compromise must be made, there will always be a winner and a loser. But if you say, ‘Let's find the best solution,’ that is a different basis for discussion and you just have winners.”

Frech, who late last year moved to Bentley from Porsche where he was Director for Complete Vehicle Engineering and Quality, made this central point as he explained the way the apparently disparate elements that constitute the Volkswagen Group plus Porsche can provide shared but optimum high level technological, engineering, and manufacturing solutions.