Automated & Connected

Your first self-driving car experience may not be as exciting as you think

A recent article on the website Vox reports that major auto companies like Ford, Toyota, and even non-traditional automotive companies such as Google and Apple, are all investing heavy in autonomous vehicles.

No special news there.

What is news, however, is that the first predicted self-driving experience for most people will likely not involve speeding down a winding interstate hands-free all the while watching their favorite Netflix show on a mobile device.

Rather, it will involve a more mundane experience, such as waiting at the front door for an automated vehicle to simply deliver your groceries. 

Not exactly a glamorous tour through the countryside or mountainous vista. 

According to a report from the audit, tax, and advisory firm KPMG, e-commerce in the US has doubled in the past 10 years and is expected to double again over the next five. Meanwhile, online grocery store sales make up a paltry 2 to 4.3 percent of the grocery market. 

This is predicted to change and in a big way.

The Food Marketing Institute, an American food marketing organization, that conducts food safety, public affairs, education, and research, predicts that online grocery sales will reach $100 billion by 2022, or about 20 percent of the grocery retail market, the article stated.

That is considerable growth and automated vehicles are poised to enable it.

The KPMG report claims that autonomous vehicles (AVs) are poised to enable faster, and cheaper delivery compared to services like Fresh Direct, an online grocer that delivers to residences and offices in the New York City metropolitan area, and, a similar California-based grocery delivery service.

According to the report, self-driving cars stand to eliminate the need for grocery stores to pay or protect drivers. Aditi Shrikant for Vox writes optimistically, “For an additional 40 cents, who wouldn’t want their stuff to arrive in an hour?”

Hard to argue with that sentiment, but that could change easily, especially if an automated and connected vehicle delivers your dinner and it is cold.

Click the link below to read the full story on Vox. 

Original Article