Steel the Real Deal

Steel's infinite recyclability will help it remain the auto industry's material of choice, insists Tata Steel Europe's CCO.

In the constantly evolving world of automaking, Dr. Karl Haider, Chief Commercial Officer of Tata Steel Europe (TSE) is certain of one thing: that steel will continue to be the industry's material of choice. In an exclusive interview, he told SAE International: “It will remain so for the next 20 years and beyond. A major reason for that high degree of success is its infinite recyclability. I believe steel is not just one of the best, but the best automotive material for car manufacture because it can be recycled again and again. And our R&D programs ensure that it is continually improving.”

Speaking at TSE's HQ (in IJmuiden, the Netherlands), Haider said that despite the global focus on sustainability, society in general will continue to want new vehicles without exploiting earth's natural resources.