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More: The Selling of Audio
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English
Abstract
Audio demonstration is frequently controlled by the seller. The selling methods used tend to bias the listener toward the seller's system and often mask long-term satisfaction estimates. The paper documents frequently-used selling techniques and offers suggestions for successful auditioning.
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Authors
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Citation
Stroud, R., "More: The Selling of Audio," SAE Technical Paper 981142, 1998, https://doi.org/10.4271/981142.Also In
References
- Nosane T. “Can You Trust Your Ears?” Journal of the Audio Engineering Society 91St Conv. Oct 4-8 1991
- Clark David “High-Resolution Subjective Testing Using a Double-Blind Comparator” Journal of the Audio Engineering Society 30 5 May 1982