A Study of Customer Education Materials for the Cadillac Night Vision System

One of the noteworthy aspects of the introduction of the Night Vision System on the 2000 Cadillac DeVille was the use of multimedia (i.e., written and video) customer education materials. These materials were designed to allow drivers to properly understand the strengths and limitations of the feature, and allow them to take full advantage of the potential benefits of Night Vision technology. These materials were developed utilizing existing technical knowledge and important information gained from a focused study on user comprehension of customer education materials. The study was conducted to support and help ensure the successful introduction of the Night Vision feature. As of preparation of this paper, the Cadillac DeVille continues to include a Video Owner's Guide addressing Night Vision as part of the vehicle content.